Nash
A vibrant brand identity for Nash that makes crypto feel secure, familiar, and part of everyday life.
Nash set out to introduce a new way of handling personal finance, where crypto meets cash in one platform. Our role was to help define the brand from strategy to visual identity to voice, positioning it as both exciting and approachable in a field that can feel intimidating for newcomers. The core idea, The New Everyday, emphasizes curiosity and growth while conveying a sense of familiarity and trust.
Visually, the brand draws inspiration from that first day of spring: optimistic, crisp, and energetic. Bright color combinations, with yellow and blue as foundations, reflect sunlight and sky, while bold typography conveys confidence and progression. In collaboration with Production Type, Media Sans was customized into Nash Sans, balancing authority with legibility. Photography reinforces warmth and inclusivity, making the brand feel open and human. Together, these elements create a vibrant system that moves crypto out of tech-land and into people’s everyday lives.
Nash
A vibrant brand identity for Nash that makes crypto feel secure, familiar, and part of everyday life.
Nash set out to introduce a new way of handling personal finance, where crypto meets cash in one platform. Our role was to help define the brand from strategy to visual identity to voice, positioning it as both exciting and approachable in a field that can feel intimidating for newcomers. The core idea, The New Everyday, emphasizes curiosity and growth while conveying a sense of familiarity and trust.
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Nash
A vibrant brand identity for Nash that makes crypto feel secure, familiar, and part of everyday life.
Nash set out to introduce a new way of handling personal finance, where crypto meets cash in one platform. Our role was to help define the brand from strategy to visual identity to voice, positioning it as both exciting and approachable in a field that can feel intimidating for newcomers. The core idea, The New Everyday, emphasizes curiosity and growth while conveying a sense of familiarity and trust.
Visually, the brand draws inspiration from that first day of spring: optimistic, crisp, and energetic. Bright color combinations, with yellow and blue as foundations, reflect sunlight and sky, while bold typography conveys confidence and progression. In collaboration with Production Type, Media Sans was customized into Nash Sans, balancing authority with legibility. Photography reinforces warmth and inclusivity, making the brand feel open and human. Together, these elements create a vibrant system that moves crypto out of tech-land and into people’s everyday lives.
