Simon Lévelt
A digital-first brand update for Simon Lévelt that translates its warm, artisanal stores into an online experience.
With nearly two centuries of experience, Simon Lévelt is known for its quality coffee and tea and its inviting specialty stores. The brand asked us to rethink its identity from a digital perspective, ensuring online visitors would enjoy the same warm, personal experience they know from in-store.
The new identity aligns with Simon Lévelt’s modern artisan character while being optimized for every touchpoint. Rich photography captures warmth and authenticity, contemporary typography ensures digital legibility with a sense of elegance, and a revitalized color palette expands the design system. Handcrafted illustrations highlight the product range, balancing modesty and lushness. The new website integrates local content and tailored experiences, connecting customers to expertise and inspiration whenever they need it. Together, these elements create a digital specialty store that feels as personal and distinctive as Simon Lévelt itself.
Simon Lévelt
A digital-first brand update for Simon Lévelt that translates its warm, artisanal stores into an online experience.
With nearly two centuries of experience, Simon Lévelt is known for its quality coffee and tea and its inviting specialty stores. The brand asked us to rethink its identity from a digital perspective, ensuring online visitors would enjoy the same warm, personal experience they know from in-store.
The new identity aligns with Simon Lévelt’s modern artisan character while being optimized for every touchpoint. Rich photography captures warmth and authenticity, contemporary typography ensures digital legibility with a sense of elegance, and a revitalized color palette expands the design system. Handcrafted illustrations highlight the product range, balancing modesty and lushness. The new website integrates local content and tailored experiences, connecting customers to expertise and inspiration whenever they need it. Together, these elements create a digital specialty store that feels as personal and distinctive as Simon Lévelt itself.
Simon Lévelt
A digital-first brand update for Simon Lévelt that translates its warm, artisanal stores into an online experience.
With nearly two centuries of experience, Simon Lévelt is known for its quality coffee and tea and its inviting specialty stores. The brand asked us to rethink its identity from a digital perspective, ensuring online visitors would enjoy the same warm, personal experience they know from in-store.
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